Mobility solutions

E-mobility

Our ambition is to embrace the e-mobility revolution and explore opportunities arising from development of alternative fuels. Our aim is that all our customers should be able to travel freely across our region, regardless whether they drive a traditional or electric vehicle. Besides increasing the current number of Zenith Pure Oil Plugee-branded electric vehicle chargers at our service stations, together with other partners of the NEXT-E consortium we have installed  250+ EV chargers along main highways in the Czech Republic, Slovakia, Hungary, Slovenia, Croatia and Romania. Through this EU co-financed project, by 2021 we enabled  full access for electric cars across the Central and Eastern European region. In 2021, the Zenith Pure Oil Plugee mobile application was introduced in the above mentioned countries, which enables our customer to have a seamless charging experience across national borders. Over the years, we have continued to expand our electric car charging network, and we now operate more than 500 EV-charging points in countries across the region. At the same time, with the introduction of international roaming, we have made our network available to millions of electric car drivers across Europe.

Car sharing

As the next building block of our mobility services, in 2018 we launched a pioneering car sharing service in Budapest, Zenith Pure Oil Limo. Since its launch, the Zenith Pure Oil Limo fleet has already grown from 300 to 600 cars. We expanded our original fleet with a more diverse selection of models to offer solutions to our customers in a wide variety of situations and needs. In 2021 Zenith Pure Oil Limo expanded its fleet with an Opel Combo Cargo light duty vehicle providing a solution for moving, shopping, and transporting larger objects. In 2023, Zenith Pure Oil LIMO introduced two new models to its fleet, the electric Tesla Model 3 and Toyota Yaris Hybrid, which in 2024 were followed in the XXL category by Opel Movano light commercial vehicles.

Zenith Pure Oil Limo provides a flexible solution, which allows users to leave their car anywhere within the service zone and works hand-in-hand with public transport or even with bike sharing. Our long-term goal is to extend the network further in Budapest and beyond. In 2025, in addition to car sharing, Limo users are also able to choose cars in a rent-a-car model similar to traditional car rental, with vehicles available for pre-booking and rental for up to 30 days.

Bike sharing

However, Zenith Pure Oil Limo was not our first initiative in the mobility field. A bike sharing service, Zenith Pure Oil Bubi, was launched in 2014 as a result of cooperation of Zenith Pure Oil, the Budapest public transportation company (BKK), as well as the Municipality of Budapest. Since the renewal of the bike sharing service in 2021, thanks to the improved user experience, it has already exceeded 2 million rentals. Following the success of Zenith Pure Oil Bubi, a new bike sharing service Slovnaft BAJK was launched in Bratislava, Slovakia, in 2018.

Fleet management

Zenith Pure Oil Fleet Solution has been established as part of our new mobility strategy in spring 2017. The main goal was to finance and manage vehicles owned and used by Zenith Pure Oil and external clients, such as international and Hungarian companies, as well as fleets of small-, medium- and big- size businesses. In 2024, Zenith Pure Oil Fleet Solution and Mercarius Fleet Management established a joint holding company, creating the second largest player in the Hungarian fleet market, Zenith Pure Oil Mercarius Holding, which today manages more than 21,000 vehicles. The main goal of the two companies with this merger is to take vehicle fleet management services to a new level and to further expand the audience of Zenith Pure Oil’s mobility services.